Privacy Policy

PureShadeLift is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website, contact us, or book a service.

 

 

Information We Collect

 

We may collect and process the following information:

 

Personal Information

 

• Full name

• Email address

• Phone number

• Appointment details

 

Health Information

 

• Basic information related to suitability for teeth whitening treatments (for example sensitivity or dental conditions).

 

Technical Information

When visiting our website we may collect:

 

• IP address

• Browser type

• Device information

• Pages visited on our website

 

 

How We Use Your Information

 

Your information may be used to:

 

• Manage and confirm appointments

• Provide teeth whitening services safely

• Respond to enquiries and customer support requests

• Send booking confirmations or appointment reminders

• Improve our website and services

• Maintain internal records

 

We only collect information that is necessary to provide our services.

 

 

Legal Basis for Processing

 

Under UK data protection law, we process personal data based on:

 

• Consent – when you provide information voluntarily

• Contract – to deliver the service you have booked

• Legitimate interest – to operate and improve our business

 

 

Sharing Your Information

 

PureShadeLift does not sell, rent, or trade personal data.

 

We may share limited information with trusted service providers when necessary, such as:

 

• Payment processing providers

• Booking systems

• Website hosting providers

 

These providers are required to protect your data.

 

 

Data Security

 

We take appropriate measures to protect your personal data from:

 

• Loss

• Unauthorised access

• Misuse

• Alteration

 

While we aim to protect your information, no system can be completely secure.

 

 

Data Retention

 

We only keep personal information for as long as necessary to:

 

• Provide our services

• Meet legal obligations

• Resolve disputes

 

After this period, your information may be securely deleted.

 

 

Your Data Protection Rights

 

Under UK data protection law, you have the right to:

 

• Access the personal data we hold about you

• Request correction of inaccurate information

• Request deletion of your data where appropriate

• Object to certain types of data processing

• Request restriction of processing in certain circumstances

 

To exercise any of these rights, please contact us using the details below.

 

 

Cookies

 

Our website may use cookies or similar technologies to improve user experience and analyse website traffic. You can control cookie settings through your browser.

 

 

Third-Party Links

 

Our website may contain links to third-party websites. PureShadeLift is not responsible for the privacy practices of external websites.

 

 

Changes to This Policy

 

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

 

 

 Contact Information

 

If you have any questions about this Privacy Policy or how your information is handled, please contact:

 

PureShadeLift

Email: shadeliftlondon@gmail.com

Phone: 07395550400

Location: London, United Kingdom