CRAFTED FOR BRILLIANCE
Our Story
We created PureShade around one simple idea. Your smile deserves the same care as the rest of your routine.
We saw whitening being treated as a one off appointment. We wanted to create something different, a personalised smile experience built around your goals, your starting shade and appropriate ongoing maintenance.
Because the goal isn't simply to whiten your teeth.
It's to help you feel more confident every time you smile.
Our Services
No one-size-fits-all whitening.
Your PureShade experience starts with understanding your current shade and what you want to achieve.
From your Signature Smile to aftercare and future refresh appointments when appropriate, we create a personalised journey designed around you.
BRIGHTEN - MAINTAIN
REPEATAT.
Our Misson
To make smile care part of modern self-care.
Hair has a routine.
Nail has a routine
Skin has a routine.
Your smile deserves one too.
Our mission is to build a different kind of whitening brand. One focused not only on the first appointment, but on helping clients care for and maintain the appearance of their smile over time.
YOUR SMILE. ONLY BRIGHTER.
Noticeable brightness in one appointment
Personalised to your smile goals
90-minute Signature Smile experience
Aftercare & returning-client refresh options
Our Treatments
Visible results. A personalised experience. A smile you’ll want to show. Book your PureShade Signature Smile with confidence.
1 hr
125 British pounds
1 hr
69 British pounds
1 hr
175 British pounds
1 hr
89 British pounds
4 hr
460 British pounds
NOTICEABLY BRIGHTER. OR YOU DON'T PAY.
Your smile. Only brighter.
You’re not looking for complicated whitening technology. You want to look in the mirror, smile in photographs and feel confident showing your teeth.
That’s where PureShade comes in.
PERSONALISED TO YOUR SMILE
Every smile starts somewhere different.
Your PureShade experience is tailored around your starting shade and your smile goals, creating a more personalised approach rather than a one-size-fits-all treatment.
MORE THAN ONE APPOINTMENT
Whitening isn’t permanent, and we don’t pretend it is.
Coffee, tea, food and everyday life can gradually affect the appearance of your smile. That’s why your PureShade experience continues beyond your first appointment with personalised aftercare and access to refresh appointments when appropriate.
BRIGHTEN. MAINTAIN. REPEAT.
THE PURESHADE PROMISE
We want you to see the value of your appointment for yourself.
If you don't see a noticeable difference on the day,
you don't pay.
No complicated promises.
No unnecessary pressure.
See the difference before you pay.
READY FOR YOUR BRIGHTER SMILE?
Book your PureShade Signature Smile today.
How Pure Shade Whitening works?
PURE SHADE treatments are designed to gently brighten the natural shade of your teeth using a professional cosmetic whitening system.
Each session combines a professional whitening gel from NaturaSmile (BluraFlora formula) with LED light technology to support the whitening process during your appointment.
Your treatment is self-administered with full guidance from our trained staff, ensuring the process remains comfortable and structured.
How It Works
Step 1 — Shade Assessment
Before your treatment begins, we assess the current shade of your teeth using a professional shade guide.
This allows you to see the starting point of your smile before the whitening process begins.
Step 2 — Whitening Treatment
A professional whitening gel is applied to the mouth tray and activated using laser light cycles during the session.
These cycles work to gradually lift surface staining and support visible brightness. Your treatment is guided throughout to ensure comfort and correct timing.
Step 3 — Measured Results
At the end of the session, we reassess your tooth shade using the same professional shade guide.
This allows you to see the visible difference achieved during your appointment.
Step 4 — Aftercare Guidance
After your treatment, we provide clear aftercare advice to help maintain your brighter smile.
Lifestyle factors such as coffee, wine, smoking, and oral care can influence how long results last.
Many clients return for occasional maintenance sessions to keep their smile looking its best.
Your treatment is self-administered with full professional supervision from a trained PureShade specialist.
We measure your shade before and after treatment so you can see your visible results instantly.
REVIEWS
What Our Clients Say
Our clients adore the results and experience. Here's what some of them have to say about their journeys with Pure Shade Whitening.
Lulia : Professional
I couldn't be happier with my results! The service was top-notch.
Liam : Young Professional
The comfort and quality were exceptional. Highly recommend!
Aisha : Lawyer
The results are stunning! Absolutely love it.
FAQs
Do you guarantee results?
We’re confident in the PureShade process and aim to deliver visibly brighter results in every session. If there is no noticeable improvement on the day, we’ll review the treatment and discuss the best next steps with you.
How white will my teeth go?
Most clients see a visibly brighter smile after treatment. Results vary depending on your starting shade, enamel condition, and lifestyle habits such as coffee, wine, or smoking. We measure your shade before and after so you can see the difference clearly.
Is it safe?
Yes. Our treatments are cosmetic and carried out in line with UK cosmetic regulations. We complete suitability checks before beginning and provide clear aftercare guidance to support your results.
Does it hurt?
The treatment is generally comfortable. Some clients may experience mild, temporary sensitivity, which usually settles quickly.
How long does it take?
Appointments take approximately 90 minutes and include several short whitening cycles to maximise visible results.
How long do results last?
Results vary depending on lifestyle and oral care. Many clients choose occasional top-ups to maintain their brightness.
How often should I come back?
This depends on personal preference and lifestyle. Some clients return every few months, while others prefer less frequent
maintenance sessions.
What aftercare is needed?
We provide clear aftercare guidance at your appointment to help maintain and prolong your results.